FRUIT&ROT – 2021 – 2022
Duration: 1 year
Content: Web/E-commerce Design, Photography, Social Media Content
Content: Web/E-commerce Design, Photography, Social Media Content
Designed the visual branding and e-commerce website for start-up imprint FRUIT&ROT which focuses on publications and artist collaborations centered around ecology. I also maintained the social media feed using images from ecology photography archives, as well as providing an Instagram takeover series with my own art pieces and themed playlist.
![](https://freight.cargo.site/t/original/i/8db35851c91ada911a515f4778fbb5dfea67b1d883045924c6e02eb4c11f5718/fruit2.jpg)
![](https://freight.cargo.site/t/original/i/d20b13499ceba044711bbefdeca9e17acbae79ce47a4742654400316614d1cc8/fruit1.jpg)
![](https://freight.cargo.site/t/original/i/0e02ee73cbae466011e987cc742a3a65cca3d0a66b1c0a1e30ec998179eca7a4/fruit3.jpg)
![](https://freight.cargo.site/t/original/i/7b01bc79be328374f7eaaf27dfd6104523975caaacbffe1e9c942aa79370ad80/fruit4.jpg)
![](https://freight.cargo.site/t/original/i/a12637d4d14eb836d3a0414e29c90222b10ff020d871ed439cc0f231380fa8a4/ig1.jpg)
![](https://freight.cargo.site/t/original/i/fc71d59fc181ed5ccc83ec2a4ec14b76fba5e5e3595aa9f6a59ae42c2de53674/ig2.jpg)
![](https://freight.cargo.site/t/original/i/034c1876896459e9d209ca90d0dfb508f4776021100eb96cbe53a37efa372f09/ig3.jpg)
![](https://freight.cargo.site/t/original/i/ffc148e58169e8851a3fe48ca9d29536c6e1614f8daa55170653c0f2ce87dae9/ig4.jpg)
Ecology Archive series with images by Willis Fisher from the Cornell Plant Pathology Herbarium
![](https://freight.cargo.site/t/original/i/f46f3baa59c60536b65783f67325b3a35ae809fb52292cbaaa1657e7a1f27e13/post1.png)
![](https://freight.cargo.site/t/original/i/a44f664a1cdf6cffadc5efaf37bb3ef26d6a607bc86b61040753274cc687c08b/post2.png)
![](https://freight.cargo.site/t/original/i/5a68a064831140f38e8cfcae0e96bcfd94b84ad0cd7cf551c543ce22e7cf9e16/post3.png)
Instagram takeover series and stories
![](https://freight.cargo.site/t/original/i/2350e584ec1f967f86431aa0e95f3f1f57dd9ccff48cb620d6f822002a38af02/NIEVESGREY_FIXEDWIDTH_Collection1.jpg)
![](https://freight.cargo.site/t/original/i/4d300b2c14bd4d9bf959c294285c34df5eea5f7728f2b2491e630dc8aa5453b9/NIEVESGREY_FIXEDWIDTH_Nectar4.jpg)
Studio photography for products